Ambassadors, mark the morning of 19 October 2026 in your diary for Humber’s first Place Brand Forum. It’s one to be part of.

Join your Ambassador network at the region’s inaugural place conference for expert insight into the power of place.

Led by place-brand pioneer Deb Oxley OBE, who serves as Deputy Lord Lieutenant of the East Riding, Chair of numerous organisations including CatZero, and Non-Executive Director of various companies including Future Humber, the forum will welcome a range of speakers discussing the importance of place-making and its impact. The line up so far includes

And there’s more to come. Further details will be released soon! Reserve your spot.

Help grow Humber’s voice.

Our Ambassador network is now over 250 strong, with people across the region championing what makes this place Real, Remarkable, Resourceful and Revolutionary.

But there’s more to do and more voices to bring with us.

Please share the Ambassador advert with your networks and teams. Every new Ambassador helps strengthen pride in place and expand the impact of our story.

Share our latest Ambassador advert and registration details to help increase our collaborative influence.

Not yet an ambassador? Apply Now! Join the movement

Centres to build employment skills for teenagers. A gym for under 16s. Campaigns to improve gender diversity in trade sectors.

These are just three of the bold ideas that aspiring leaders from Sirius Academy North presented to Dame Diana Johnson MP, Minister of State at the Department for Work and

Pensions, on how government funding could make a real difference for young people in our region.

Picture caption: Sirius Academy North students with (back row L-R) Kirsty Norman (Careers Lead, Sirius Academy North) Liz Winn and James Pearce (Directors at Y Focused), and Dame Diana Johnson MP.

Hull’s Orchard Park is one of three neighbourhoods in the city to benefit from new Pride in Place funding. Beginning this year, the neighbourhood will receive £20 million over 10 years for regeneration projects led by local people. Remarkable students from Sirius Academy North helped shape plans for this regional investment plans, during the event organised by Future Humber and regional education service Y Focused.

Sharing her vision for the investment. Sienna, 14, said, “It’s important for young people to have their voices heard because we’re part of the community too. A lot of the time we’re judged or not taken seriously, but we understand what’s going on around us and we care about where we live. If we get the right opportunities and investment, I genuinely think our future chances here are really strong. There are so many people from the region who have gone on to achieve great things, and there’s no reason why we can’t do the same.”

You’re helping shape Humber’s powerful future.

As an Ambassador, you’re living and breathing Humber’s unifying, strategic Place Brand. By promoting, advocating for, and embedding our Place Brand values, you’re elevating the region’s projects, initiatives, and communications.

Now’s the time to showcase the remarkable difference you’re making.

We’re looking for stories where applying Humber’s Place Brand has made a real difference to your organisation, a project or the region.

Share your story of how you have put Humber’s Place Brand into action.

Email Leahann.Barnes@futurehumber.com

Humber’s cultural ambitions are clear, with six towns across the region competing to become the UK’s first Town of Culture.

Beverley, Bridlington, Driffield, Grimsby, Pocklington, and Scunthorpe are in the running to be crowned the national Town of Culture in 2028. The winning bid will receive £3 million to run a year-long cultural programme. Two further finalists will receive £250,000 to deliver elements of their bid.

Over 200 towns across the country have entered the new competition by the Department of Culture Media and Sport. Rooted in regional confidence, Humber’s bids demonstrate real pride in place and reflect our authentic cultural identity.

Find out more on Humber’s UK Town of Culture bids and how you can show your support:

The shortlist is due to be announced very soon

What happens when we stop talking Humber down and start hyping it up instead?

Young voices led bold, confident conversations like this to challenge perceptions of Humber at the region’s Flipping the Script event in June.

Students from Healing Academy and Sirius Academy North took a leading role in the film-inspired event, interviewing leaders and sharing their own views on our region’s future.

The event focused on Humber’s real ambition and opportunity as the economic engine room of the UK. Several of the region’s business and community leaders shared their personal stories in a celebration of the people, experiences and successes that collectively form Humber’s identity including

The message is clear: Humber's future isn't something we're waiting for. It's being built by the people, ideas and ambition that’s already here.

Picture caption: Students from Healing Academy and Sirius Academy North  joined host Lucy Thompson (centre) and business and community leaders (L-R Andrew Dawes, Kaz Walker, Caine Wild, Ian Sharp) at Future Humber’s Flipping the Script event.

Humber’s role as a national engine of growth, and the importance of place promotion and a unified regional voice in realising our region’s ambitions, were the focus at the Leadership Exchange in May.

Over 60 senior leaders from across Humber’s private and public sectors joined forces to set the agenda for our region’s growth, investment and opportunity at the event.

Humber-place promotion and a united voice are two major priorities that senior leaders committed to advancing to secure the region’s powerful future. Other key areas of focus include enhancing physical connectivity, future-proofing skills, and investment and innovation.

Andrew Dawes, Chair of Future Humber, and Humber Director for ABP, said: “Humber is united on our region’s potential. And that potential is ready to be realised.

“By bringing leaders together, we’re building the momentum needed to accelerate delivery and unlock the full scale of opportunity. This is about aligning our purpose with what is right for our businesses and our communities, to move the conversations and our region forwards. The opportunity now is to turn that engagement into visible, coordinated action that delivers for our region, and the wider national economy.”

Humber's story is gaining momentum. Now we're creating the next generation of Place Brand assets that will help inspire talent, attract investment and build pride in our region for years to come.

We're looking for organisations to help bring two landmark assets to life: an emotive Humber Place film and an AI-powered Humber Place chatbot. Together, they'll help tell our story with authenticity, confidence and consistency.

This isn't traditional sponsorship. It's an opportunity to back shared regional infrastructure that will be used across business, education, investment and community settings, while demonstrating your organisation's commitment to Humber's long-term future.

If your organisation believes Humber's story matters, we'd love to hear from you.

A shared emotional story of place

The film is intended to capture the soul of Humber through the experiences of its people. Ambassadors want something that feels human, warm and honest and that challenges outdated perceptions while making local people proud.

Rather than scripted narration or polished visuals, the film focuses on storytelling, atmosphere and emotion. It reflects Humber as a place that is evolving, connected and shaped by everyday effort.

The AI chatbot is designed as a practical, human tool that helps people apply the Humber Place Brand confidently in real situations.

It responds to the need for guidance at the moment it is needed, rather than relying on static documents or formal manuals.

Sponsorship positions your organisation as a backer of shared regional infrastructure, not just a participant in it. It’s a visible commitment to Humber’s long-term future, enabling the assets to be built properly, used widely, and have a long-lasting impact,

This is about influence, credibility, and alignment with Humber’s Place Narrative that will guide talent, investment, and perception for years to come.

This opportunity is for you if your organisation believes Humber’s story matters, understands the long-term value of place and wants to:

Play a real part in Humber’s transformational future, find out more here or contact leahann.barnes@futurehumber.com

Help elevate Humber with your Place Ambassador digital tools.

Designed to help showcase our region’s potential, this suite of digital resources gives you the guidance and content you need to confidently champion the region.

Place Brand Narrative Toolkit

Place Brand Filter

Humber Firsts Facts

Humber Activities

We’ve launched a dedicated Humber Place LinkedIn channel (This is HUMBER), a space built to bring our story to life through the voices, moments and impact shaping the region every day.

It’s where pride in place meets real action, showcasing the people, projects and partnerships driving Humber forward.

Follow the page, share the content and be part of a growing collective that’s strengthening how we show Humber to the world.